Chabad has successfully engaged in a mission to reach all Jews, especially non-observant and unaffiliated Jews. Their approach has transformed them from an obscure Chasidic sect to a dominant, recognized presence across all streams of Judaism. This lecture will consider the features of Chabad that contribute to their success. We will see how similar some of these ideas are to our own origin story as disciples of Yeshua. We will find practical ways to apply these ideas in our mission to reach our brothers and sisters with Yeshua and the kingdom.